Peak Hype

What happens when a brewery tells you they are brewing a classic triplecryo dry hopped wine grape skin contact barrel blended milkshake oat cream sour new England India pale ale (TCDHWGSCBBMOCSNEIPA for short)? You stay calm and ask if they are ok – just to make sure there isn’t some sort of medical emergency that is happening before your very eyes.

As it turns out there was no emergency – in fact it is the latest collaboration beer between 3 Ravens Brewery and Mr West Bar in Footscray. Their goal was to gather all the trends in beer and cram them into one single beer. Our goal was to represent the collaboration as well as the beer itself. The result is a visually intense illustration centring around the two logos of the respective collaborators.