Inspired by the Streets of New York city we looked to reference two prominent aspects: The cities famous underground railway signage/ way-finding system and the vibrant street art. Combining these two aspects gave the system a sense of play, unpredictability and fun.
A New York Style deli / Cafe located at Jewell Station Brunswick Melbourne. The goal was simple good coffee & great sandwiches. The space also functioned as an edible garden for the kitchen and a gallery space showcasing local artists.
Our goal was to create a branding system that reflected the streets of New York but was simple straight forward and above all fun.