Nice One cafe branding

A New York Style deli / Cafe located at Jewell Station Brunswick Melbourne. The goal was simple good coffee & great sandwiches. The space also functioned as an edible garden for the kitchen and a gallery space showcasing local artists.
Our goal was to create a branding system that reflected the streets of New York but was simple straight forward and above all fun.

Inspired by the Streets of New York city we looked to reference two prominent aspects: The cities famous underground railway signage/ way-finding system and the vibrant street art. Combining these two aspects gave the system a sense of play, unpredictability and fun.

More on Nice One

Other branding design by us:
Up in smoke