Melbourne Living Spaces brand identity

mls came to io with a brief to align the quality of their work with the perception of their brand. A brand overhaul was in order. We began with the statement ‘millimetre precision’ that most accurately summed up who they are and what they stand for with their workmanship. The result ties this core value to their brand by creating a logo type that references ruler increments.


mls’ millimetre identity is simplistic, considered and has a lot of built in meaning, and pride. It now reflects the quality of finish that they achieve with every project.

Builders MLS (Melbourne Living Spaces) focus on honest design and quality finishes.

More on MLS:

More identity work from io:
Brook street
Jonestown Audio