3 Ravens approached io to design a label for their latest experiment: Thornbury Lager. Using the location of their Thornbury brewery we found something authentically local, landing on the 86 tram. Using heritage Australian beer labels as inspiration, a classic-style illustration integrates with custom, heritage-feel typography.
The taps now sit comfortably next to a CUB, VB or Carlton Draft label, while differentiating themselves as a craft operation.
Thornbury Lager, An Australian Style Pilsner, is refreshing and suited for hot Melbourne summers (product research is a must).