Game rules: revive the convenience store setting, engage new gamers and reinvigorate the brand using Memphis motifs as inspiration. The new location called for a cleaner, fresh approach to the identity than in gritty Footscray, but had to keep in touch with our origins for our loyal first players.
On the busiest street in Melbourne’s CBD the main challenge was to stand out amongst the visual commotion; stripping signage down to basics provides an opportunity for clear recognition while the calm exterior helps the full on interior graphics captivate future players.
The energetic reinterpretation is bold and playful; 80s arcade fun mashed with a similarly ephemeral design movement.
8bit City is Player 2 to the original Footscray burger joint.